case study

Deafinition

video-based e-learning platform

Project Overview

 

Rebuild an existing mobile app for an education-focused, video-based e-learning platform by integrating in-app advertising functionality. This update will not only enhance the app’s monetization potential but also provide a seamless user experience by thoughtfully incorporating ads that align with the educational content. Whether it’s banner ads, interstitials, or native placements, the goal is to balance revenue generation with maintaining a distraction-free learning environment.

Problem Statement

Looking to add in-app advertising and ensure future customisation.

Our client needed to:

  • Add the new functionality at an affordable cost.
  • Simplify the content upload process.
  • Ensure excellent user experience.
  • Enable effective scalability.

Our Scalable Solution

To address these needs, we rebuilt the DEAFinition Mobile App with in-app advertising functionalities and a Back End Portal. All for less than only adding advertising to the existing app.

Key Features:

  • Admin Portal
  • Content Management System
  • Video Kit
  • In-App Advertising
  • Analytics
  • Push Notifications
  • User Feedback System

Who Benefits

1. Our Client

  • Affordable Monetisation
  • Enhanced Scalability
  • Agile Future Development

2. Admin Team

  • User Friendly Content Management System
  • Efficient User Feedback

3. App Members

  • Improved User Experience

Services Used 

Mobile App DevelopmentWeb App DevelopmentProduct Design

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